H&M UK Launches First Nationwide Fashion Recycling Week
H&M UK has collaborated with London College of Fashion's Center for Sustainable Fashion to launch the first nationwide Fashion Recycling Week from August 31-September 6, 2015. Vogue UK reported that students will be creating window installations using clothes donated through H&M's garment collecting initiative, which aims to reduce waste by reusing unwanted clothes. The initiative started in 2013, when customers were given store vouchers for unwanted clothing regardless of where it was bought. CEO of H&M, Karl-Johan Persson, explained his motive behind the cause, "In order to remain a successful business, we need to grow - and at the same time respect the planetary boundaries. The fashion industry is too dependent on natural resources and we must change how fashion is made."
student working on window installation. Courtesy of H&M
Harper's Bazaar reported that consumers will also have the chance to win £250 to spend in H&M by posting a picture on Instagram of a window installation with a guess of the number of garments used, and tagging @hm along with the hashtag #CloseTheLoop. The London College of Fashion is hoping to help H&M make a difference in the industry,"The students' work showcases creative approaches in encouraging people to value their clothes as the precious resources they are," said Renee Cuoco, manager of the Centre for Sustainable Fashion.
For more information visit http://about.hm.com/en/About/sustainability.html